Primary - Lilac
Featured Ingredients
- SKU:
- CS0106
- Badge:
- Animal Test-Free
- Badge:
- Vegan
- Badge:
- Gluten Free
- Badge:
- Dermatologically Tested
- Featured Ingredients 01:
- Shea Butter
- Featured Ingredients 02:
- Hemisqualane
- Featured Ingredients 03:
- Chia Seed Extract
Our PRIMARY Permanent Hair Color line offers rich, intense, brilliant, long-lasting color, up to 99.8% pigment purity, and made with vegan-based nourishing ingredients. We offer intermixable bases that you can personalize or select from pre-blended colors. The line has been formulated to reduce damage and defend hair against environmental stressors.
Calibrated permanent hair color with restructuring and protective Chia and Hemisqualane. Formulated to reduce damage and defend hair from environmental stressors.
- Has up to 99.8% pigment purity
- True to level and tone
- Formulated with a low content of ammonia
- Made with vegan-based, nourishing ingredients
- Micro dye molecules provide optimum grey coverage without over lifting the cuticle of the hair
- Offers intermixable bases that you can personalize or select from pre-blended colors
- Rich, intense, brilliant and long-lasting color
Our 120 mL tubes are up to 2X the size of other tubes, which means savings for you as well as environmental benefits.
Chia and plant-based Hemisqualane protect and hydrate the hair, while reducing frizz and damage caused by heat and free-radicals.
Animal test-free, vegan and free from gluten, parabens and silicones.
Dermatologically tested.
Ingredients:
AQUA (WATER/EAU), CETEARYL ALCOHOL, PROPYLENE GLYCOL, CETEARETH-30, AMMONIUM HYDROXIDE, POLYQUATERNIUM-22, SYNTHETIC BEESWAX, 2,6-DIHYDROXYETHYLAMINOTOLUENE, 1-HYDROXYETHYL-4,5-DIAMINO PYRAZOLE SULFATE, COCAMIDOPROPYL BETAINE, DECYL OLEATE, SODIUM SULFITE, PARFUM (FRAGRANCE), SODIUM HYDROSULFITE, TETRASODIUM EDTA, C13-15 ALKANE, SALVIA HISPANICA SEED OIL
SHEA BUTTER Helps maintain hydration and elasticity while repairing damage caused by color treatments. |
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HEMISQUALANE (Derived from sugar cane) Attracts moisture and protects hair from damage. |
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CHIA SEED EXTRACT High in Omega 3 Fatty Acids which helps to protect, nourish, and seal moisture into the scalp during the colorprocess. |
- Mix the selected shade with ACTIVATE Developer using recommended mixing ratios.
Can be used with:
All PRIMARY Permanent Hair Color Bases
ZERO Ammonia-Free Permanent Hair Color Clear
All ACTIVATE Developers
BOND Restructuring and Protecting Hair & Scalp Treatment