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10.12 Primary Pre-Blended - Lightest Cool Blonde

Animal Test-Free
Vegan
Gluten Free
Dermatologically Tested
SKU:
CS0147
Badge:
Animal Test-Free
Badge:
Vegan
Badge:
Gluten Free
Badge:
Dermatologically Tested

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Rich, intense, brilliant and long-lasting permanent hair color with up to 99.8% pigment purity.
Available in intermixable bases that you can personalize, or select from pre-blended colors.

KEY BENEFITS

  • Formulated to reduce damage and defend hair from environmental stressors
  • Has up to 99.8% pigment purity
  • True to level and tone
  • Formulated with a low content of ammonia
  • Made with vegan-based, nourishing ingredients
  • Micro dye molecules provide optimum grey coverage without over lifting the cuticle of the hair
  • Offers intermixable bases that you can personalize or select from pre-blended colors
  • Rich, intense, brilliant and long-lasting color
  • Our 120 mL tubes are up to 2X the size of other tubes, which means savings for you as well as environmental benefits.
Hemisqualane

HEMISQUALANE

(Derived from sugar cane) Attracts moisture and protects hair from damage.

Chia Seeds

CHIA SEED EXTRACT

High in Omega 3 Fatty Acids which helps to protect, nourish, and seal moisture into the scalp during the colorprocess. 

AQUA (WATER/EAU), CETEARYL ALCOHOL, PROPYLENE GLYCOL, CETEARETH-30, AMMONIUM HYDROXIDE, POLYQUATERNIUM-22, SYNTHETIC BEESWAX, 2,6-DIHYDROXYETHYLAMINOTOLUENE, 1-HYDROXYETHYL-4,5-DIAMINO PYRAZOLE SULFATE, COCAMIDOPROPYL BETAINE, DECYL OLEATE, SODIUM SULFITE, PARFUM (FRAGRANCE), SODIUM HYDROSULFITE, TETRASODIUM EDTA, C13-15 ALKANE, SALVIA HISPANICA SEED OIL

  • Mix the selected shade with ACTIVATE Developer using recommended mixing ratios.
  • Standard Mixing Ratio: 1:1,5

    Can be used with:

    All PRIMARY Permanent Hair Color Bases
    All ACTIVATE Developers
    BOND Restructuring and Protecting Hair & Scalp Treatment

THE PURSUIT OF PROGRESS

THROUGH SCIENTIFICALLY PROVEN PROCESSES

  • Safe + Environmentally Conscious
  • Fully Recyclable
  • Healthy Ingredients
  • Cost Efficient
  • Cruelty-free
  • Our tubes are up to 2X bigger